{
  "slug": "adaptius",
  "name": "Adaptius",
  "description": "Adaptius turns your brand into a Brand Brain. They help in-house teams learn AI, build a real brand strategy and design system, then install that approved thinking as a Brand Brain that Claude, ChatGPT, Gemini and Cursor read before they write — so the brand guides the work every day instead of sitting in a PDF. The promise: in 90 days you have an approved strategy, a working Brand Brain owned in your own GitHub, and a team that knows how to use it — doing more of the work itself with less need for outside support, and sounding like no one else in an era where everyone sounds the same.",
  "url": "https://optimly.ai/brand/adaptius",
  "websiteUrl": "https://adaptius.ai",
  "logoUrl": "https://logo.clearbit.com/adaptius.ai",
  "baiScore": null,
  "bai_tier_status": "suppressed_pending_recompute",
  "bai_score_status": "suppressed_pending_recompute",
  "archetype": null,
  "archetype_status": "suppressed_pending_recompute",
  "category": "Brand strategy + AI enablement consultancy (\"brand + AI partner\") — installs brand strategy as an AI-readable \"Brand Brain\"",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "name": "Siegel+Gale",
      "slug": "omnicom-health-group-ohg"
    },
    {
      "name": "Interbrand",
      "slug": "interbrand"
    },
    {
      "name": "Wolff Olins",
      "slug": "wolff-olins"
    }
  ],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-10T06:43:20.636Z",
  "verifiedVitals": null,
  "intentTags": null,
  "businessProfileClaims": [
    {
      "key": "company_category",
      "label": "Category",
      "value": "Brand strategy + AI enablement consultancy (\"brand + AI partner\") — installs brand strategy as an AI-readable \"Brand Brain\"",
      "verifiedAt": "2026-09-10T06:43:20.636Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://adaptius.ai"
        }
      ]
    },
    {
      "key": "primary_tagline",
      "label": "Positioning",
      "value": "Adaptius turns your brand into a Brand Brain. They help in-house teams learn AI, build a real brand strategy and design system, then install that approved thinking as a Brand Brain that Claude, ChatGPT, Gemini and Cursor read before they write — so the brand guides the work every day instead of sitting in a PDF. The promise: in 90 days you have an approved strategy, a working Brand Brain owned in your own GitHub, and a team that knows how to use it — doing more of the work itself with less need for outside support, and sounding like no one else in an era where everyone sounds the same.",
      "verifiedAt": "2026-09-10T06:43:20.636Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://adaptius.ai"
        }
      ]
    },
    {
      "key": "core_entity",
      "label": "Legal identity, founders & leadership",
      "value": "Adaptius — Brand strategy + AI enablement consultancy (\"brand + AI partner\") — installs brand strategy as an AI-readable \"Brand Brain\"",
      "verifiedAt": "2026-09-10T06:43:20.636Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://adaptius.ai"
        }
      ]
    },
    {
      "key": "core_problem_solved",
      "label": "Problem solved",
      "value": "Adaptius turns your brand into a Brand Brain. They help in-house teams learn AI, build a real brand strategy and design system, then install that approved thinking as a Brand Brain that Claude, ChatGPT, Gemini and Cursor read before they write — so the brand guides the work every day instead of sitting in a PDF. The promise: in 90 days you have an approved strategy, a working Brand Brain owned in your own GitHub, and a team that knows how to use it — doing more of the work itself with less need for outside support, and sounding like no one else in an era where everyone sounds the same.",
      "verifiedAt": "2026-09-10T06:43:20.636Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://adaptius.ai"
        }
      ]
    },
    {
      "key": "core_capabilities",
      "label": "Product capabilities",
      "value": "Install a Brand Brain for AI assistants, Verbal and visual identity + design system, Brand strategy and positioning, AI enablement and team training | Brand Brain — approved brand context, rules and skills installed for AI assistants (Claude, ChatGPT, Gemini, Cursor), versioned in the client's own GitHub repository, 90-Day Sprint — three phases: Discover (days 0–30: business, growth channels, roles & team, tech stack, positioning), Build (days 31–60: audience/ICP & buying personas, messaging, channels, market position, verbal + visual identity), Enable (days 61–90: the brand repository your AI reads first, skills installed, enabled team), Boost — a 90-minute AI onboarding/level-up session: app installed, connected to existing email and calendar, first project built together, a morning routine that runs automatically; no obligation to continue, Brand strategy & design system engagement (full brand assignment: positioning, audience, voice, offer, claims with proof, identity, design tokens, approved assets), AI enablement and training for in-house teams (which assistant to use for which job, everyday adoption), Free 30-minute exploratory call with Kip and Kevin, Blog / how-to content library (e.g., making ChatGPT and Claude follow brand guidelines)",
      "verifiedAt": "2026-09-10T06:43:20.636Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://adaptius.ai"
        }
      ]
    },
    {
      "key": "skus",
      "label": "Products",
      "value": "Brand Brain — approved brand context, rules and skills installed for AI assistants (Claude, ChatGPT, Gemini, Cursor), versioned in the client's own GitHub repository, 90-Day Sprint — three phases: Discover (days 0–30: business, growth channels, roles & team, tech stack, positioning), Build (days 31–60: audience/ICP & buying personas, messaging, channels, market position, verbal + visual identity), Enable (days 61–90: the brand repository your AI reads first, skills installed, enabled team), Boost — a 90-minute AI onboarding/level-up session: app installed, connected to existing email and calendar, first project built together, a morning routine that runs automatically; no obligation to continue, Brand strategy & design system engagement (full brand assignment: positioning, audience, voice, offer, claims with proof, identity, design tokens, approved assets), AI enablement and training for in-house teams (which assistant to use for which job, everyday adoption), Free 30-minute exploratory call with Kip and Kevin, Blog / how-to content library (e.g., making ChatGPT and Claude follow brand guidelines)",
      "verifiedAt": "2026-09-10T06:43:20.636Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://adaptius.ai"
        }
      ]
    },
    {
      "key": "icp",
      "label": "Target customer",
      "value": "CMO or VP of Marketing at Industry-agnostic.",
      "verifiedAt": "2026-09-10T06:43:20.636Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://adaptius.ai"
        }
      ]
    },
    {
      "key": "target_industry",
      "label": "Target industry",
      "value": "In-house brand, marketing and growth teams at established mid-market to enterprise B2B and consumer companies (manufacturing, industrial, chemicals, healthcare/medtech, professional services, CPG, SaaS — mirroring the Nestlé, Goodyear, Sherwin-Williams, ServiceNow, STERIS, Lubrizol, Aquatherm, JBT client set), led by the founder/CEO, CMO or VP of Marketing who owns brand and revenue. The buyer is typically a leader whose team is stretched, over-reliant on outside agencies, and either not yet comfortable with Claude/ChatGPT or already using AI daily but getting generic, off-brand output. Buying intent is high and solution-aware: triggers include a past brand strategy deck that never got used, marketing output that suddenly sounds like everyone else's AI, pressure to cut agency spend and bring work in-house, an AI mandate from leadership with no brand governance, or a repositioning/growth push. They are evaluating traditional brand agencies, strategy consultancies and DIY custom GPTs/wikis, and want speed (90 days), ownership, and team capability rather than another dependency.",
      "verifiedAt": "2026-09-10T06:43:20.636Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://adaptius.ai"
        }
      ]
    },
    {
      "key": "differentiation",
      "label": "Differentiation",
      "value": "Adaptius installs approved brand strategy as a client-owned Brand Brain their AI assistants read daily, and we teach your team how to use it",
      "verifiedAt": "2026-09-10T06:43:20.636Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://adaptius.ai"
        }
      ]
    },
    {
      "key": "pricing",
      "label": "Pricing model",
      "value": "No prices published. Productized/packaged engagement model rather than hourly or retainer language. Ladder: (1) free 30-minute exploratory call with Kip and Kevin, no obligation; (2) 'Boost' — a 90-minute paid-or-intro onboarding session ('90 minutes before the 90 days'), explicitly with no obligation to continue; (3) the core offer, a 90-day, three-phase Sprint (Discover days 0–30, Build days 31–60, Enable days 61–90) delivered by Kip and Kevin. Ongoing cost is implicitly reduced by design — the client owns the Brand Brain in their own GitHub and the team maintains it via approved corrections. Confidence on pricing specifics is low; figures are not disclosed on site.",
      "verifiedAt": "2026-09-10T06:43:20.636Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://adaptius.ai"
        }
      ]
    },
    {
      "key": "competitors",
      "label": "Competitors",
      "value": "Prophet, Siegel+Gale, Interbrand, Lippincott, Wolff Olins",
      "verifiedAt": null,
      "sources": [
        {
          "label": "Prophet official website",
          "url": "https://prophet.com/"
        },
        {
          "label": "Siegel+Gale official website",
          "url": "https://siegelgale.com/"
        },
        {
          "label": "Interbrand official website",
          "url": "https://interbrand.com/"
        },
        {
          "label": "Lippincott official website",
          "url": "https://lippincott.com/"
        },
        {
          "label": "Wolff Olins official website",
          "url": "https://wolffolins.com/"
        }
      ]
    }
  ],
  "timestamp": 1790122451724
}