{
  "slug": "addepar-corporate",
  "name": "Addepar",
  "description": "Addepar is a global wealth management technology company that provides a platform for data aggregation, analytics, and reporting. It is designed to help investment professionals manage complex portfolios, particularly those with significant allocations to alternative assets like private equity and real estate.",
  "url": "https://optimly.ai/brand/addepar-corporate",
  "logoUrl": "",
  "baiScore": 76,
  "archetype": "Challenger",
  "category": "Fintech",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "blackrock-aladdin",
      "name": "Blackrock Aladdin"
    },
    {
      "slug": "envestnet-tamarac",
      "name": "Envestnet Tamarac"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "blackrock-aladdin-wealth",
      "name": "BlackRock Aladdin Wealth"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T17:06:08.505+00:00",
  "verifiedVitals": {
    "website": "addepar.com",
    "founded": "2009",
    "headquarters": "Mountain View, California",
    "pricing_model": "Enterprise/Custom (typically based on AUM and complexity)",
    "core_products": "Data Aggregation, Portfolio Reporting, Addepar Marketplace, Trading & Rebalancing Suite",
    "key_differentiator": "Unmatched ability to aggregate and normalize complex, disparate data from both liquid and illiquid (alternative) assets into a single cohesive view.",
    "target_markets": "Family Offices, Registered Investment Advisors (RIAs), Private Banks, Large Financial Institutions",
    "employee_count": "500-1,000",
    "funding_stage": "Late Stage Venture (Series F)",
    "subcategory": "Wealthtech & Investment Management Software"
  },
  "timestamp": 1776004377167
}