{"name":"ADEG","domain":"adeg.at","url":"https://optimly.ai/brand/adeg","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"ADEG is an Austrian grocery retailer offering supermarket shopping, weekly promotions, loyalty benefits and in-store services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"},{"key":"description","label":"Description","shape":"text","content":"ADEG provides grocery shopping through its markets, with current offers, discounts, loyalty promotions, market opening-hours information, deli platter ordering, recipes and customer communications via WhatsApp.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://adeg.at","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, friendly and locally oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps consumers find groceries, discover savings and access convenient supermarket-related services and information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Grocery retail through ADEG markets\nWeekly offers and promotional campaigns\nMarket search and opening-hours information\nLoyalty benefits through jö Vorteile and promotions\nDeli platter, pretzel and sandwich ordering\nRecipe and food inspiration\nCustomer updates through a WhatsApp channel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and supermarket products\nFeinkost platters, pretzels and filled rolls\njö Vorteile loyalty benefits\nPromotional offers and treuepunkt campaigns","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Promotional savings and discounts are offered, including up to 70% off on selected Tefal products and 5x jö points on a stated shopping promotion.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and supermarkets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and grocery shoppers using ADEG markets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking everyday groceries, supermarket promotions, loyalty benefits and convenient food-service options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Finding a nearby ADEG market and its opening hours\nBrowsing current grocery offers and the ADEG flyer\nUsing jö loyalty benefits and promotional vouchers\nOrdering deli platters, pretzels and filled rolls\nFinding recipes for cooking and baking\nFollowing ADEG updates, discounts and competitions via WhatsApp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to grocery products and local supermarket shopping\nAwareness of current offers, discounts and promotions\nConvenient ordering of deli platters and prepared bakery items\nFood and recipe inspiration\nInformation about nearby market locations and opening hours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adeg.at","updated_at":"2026-11-07T05:32:46.934738+00:00"}]}],"last_refreshed_at":"2026-11-07T05:32:47.225131+00:00","last_changed_at":"2026-11-07T05:32:47.296000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6986d81f-58b0-4c3e-a6a9-883f11b564c5"}