{
  "slug": "adform",
  "name": "Adform",
  "description": "Adform provides a full-stack advertising technology platform, including a media buying platform and identity solutions, empowering clients to manage data and execute 'Agentic Advertising' for competitive advantage in a cookie-less world.",
  "url": "https://optimly.ai/brand/adform",
  "websiteUrl": "https://site.adform.com/",
  "logoUrl": "https://logo.clearbit.com/site.adform.com",
  "baiScore": 32.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Programmatic Advertising Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-01T03:51:24.532Z",
  "verifiedVitals": {
    "website": "https://site.adform.com",
    "category": "Ad Tech Platform",
    "what_it_does": "Adform provides a full-stack infrastructure for Agentic Advertising, offering a media buying platform that helps advertisers and agencies automate and optimize their digital advertising processes. It focuses on data protection, offers an ID Fusion solution for cookieless advertising, and enables clients to create, target, buy, sell, and display digital advertising across various internet-connected devices. The platform centralizes campaign data for audience targeting and adheres to global privacy standards.",
    "primary_audience": "Media agencies, trading desks, advertisers, global holding groups, independent ad agencies, and publishers.",
    "pricing_model": {
      "kind": "usage_based",
      "detail": "Adform's pricing model is usage-based, with fees calculated on a CPM (Cost Per Thousand Impressions) basis, a percentage of the media budget (Gross Platform Spend) for programmatic campaigns run on RTB, and other service fees. Adform for Advertisers starts at $5000 per month. Data Management Platform (DMP) services may be ordered separately with pricing set in a separate agreement."
    },
    "named_competitors": [
      "StackAdapt",
      "Google Marketing Platform",
      "The Trade Desk",
      "Amazon DSP",
      "Xandr",
      "Adobe",
      "Criteo",
      "Quantcast",
      "AppNexus",
      "Taboola"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "maximizing data utilization",
      "protecting data ownership and control",
      "preparing for a cookie-less world",
      "ineffective legacy advertising solutions"
    ],
    "solutionIntents": [
      "agentic advertising infrastructure",
      "media buying platform",
      "identity resolution for advertising",
      "data management for advertising",
      "future-proofing advertising strategies"
    ],
    "evaluationIntents": [
      "improving advertising performance",
      "gaining competitive advantage through data",
      "modernizing ad tech stack",
      "efficient and safe media buying"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1788269390353
}