{"name":"ADIB Abu Dhabi Islamic Bank","domain":"adib.ae","url":"https://optimly.ai/brand/adib-abu-dhabi-islamic-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Abu Dhabi Islamic Bank (ADIB) is a leading Islamic bank with a strong customer franchise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"},{"key":"description","label":"Description","shape":"text","content":"ADIB is an Islamic bank committed to being a responsible corporate citizen and managing its business in a way that creates value for customers, shareholders, employees and the communities in which it operates.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be a responsible corporate citizen and create value for customers, shareholders, employees and the communities in which ADIB operates. ADIB also describes its promise as being a bank customers can trust and partner with through life.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Board Chairman: H.E. Jawaan Awaidha Suhail Awaidha Al Khaili. Group Chief Executive Officer: Mohammed Abdelbary. The leadership includes a Board of Directors, Executive Committee and Internal Shari'a Supervisory Committee.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://adib.ae","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, trustworthy, customer-focused and guided by Islamic values.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides Sharia-compliant banking, financing, payments, savings, cards, wealth management and investment services for personal and business financial needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Islamic personal banking\nPersonal finance and home finance\nAuto finance\nCovered cards and rewards\nAccounts and savings\nTransfers and payments, including WPS salary payments\nWealth management and investment solutions\nWholesale and international banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal finance\nAuto finance\nHome finance\nADIB Covered Cards, including co-branded Visa cards\nGhina accounts\nSalary Bonus Programme\nSmart Sukuk Platform\nWPS salary payment through the ADIB Mobile App","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-specific profit rates and terms apply; the website mentions personal finance at attractive financing profit rates, auto finance profit rates starting from 1.99%, and Ghina account profit rates of up to 5.55% per annum.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services, specifically Islamic banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personal banking customers, including UAE residents and UAE nationals, as well as corporate, wholesale, international banking and investment customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households in the UAE seeking Sharia-compliant accounts, financing, cards, payments, savings and investments; businesses and institutions needing wholesale, international banking or salary-payment services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Apply for personal, auto or home finance\nOpen and grow savings through Ghina accounts\nTransfer salary to ADIB and participate in the Salary Bonus Programme\nPay employee and domestic-worker salaries through WPS\nUse covered cards for lifestyle benefits, rewards and merchant offers\nMake transfers and remittances\nInvest through the Smart Sukuk Platform\nManage finances through digital banking and the ADIB Mobile App","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to Sharia-compliant banking products and services\nFinancing for personal needs, vehicles and homes\nSavings growth through account profit rates\nRewards, discounts and lifestyle benefits through covered cards\nFaster and more convenient salary payments and digital banking\nAccess to investment and wealth-management solutions\nBanking support through branches, ATMs and digital channels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adib.ae","updated_at":"2026-11-08T02:19:26.245494+00:00"}]}],"last_refreshed_at":"2026-11-08T02:19:26.252977+00:00","last_changed_at":"2026-11-08T02:19:26.258204+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d62f5983-8f7a-41f6-9f34-94a3370f788c"}