# adidas-direct-to-consumer

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 9, 2026.

> A strategic initiative by adidas, known as 'Own the Game', to shift its business model towards a direct-to-consumer (DTC) approach, aiming to significantly increase e-commerce sales, enhance brand credibility, improve consumer experience, and expand sustainability efforts by 2025.

- Business Profile: https://optimly.ai/brand/adidas-direct-to-consumer
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://adidas-group.com/
- Logo: https://logo.clearbit.com/adidas-group.com
- Slug: adidas-direct-to-consumer
- Brand Authority Index tier: Emerging
- Category: Sporting Goods Retailers
- Last Analyzed: September 9, 2026