# Adidas Retail
> Adidas Retail is the direct-to-consumer (DTC) division of Adidas AG, encompassing a global network of brick-and-mortar locations including flagship Brand Centers, dedicated Originals stores, and Factory Outlets. The division focuses on harmonizing physical retail with digital experiences to drive brand loyalty and immediate sales.
- URL: https://optimly.ai/brand/adidas-retail
- Slug: adidas-retail