{
  "slug": "adjust-an-applovin-company",
  "name": "Adjust (An AppLovin Company)",
  "description": "Adjust is an enterprise-grade mobile marketing analytics platform that provides measurement, fraud prevention, and automation tools for app developers. Following its acquisition by AppLovin in 2021, it operates as a specialized attribution division within the larger AppLovin software ecosystem.",
  "url": "https://optimly.ai/brand/adjust-an-applovin-company",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Marketing Technology (MarTech)",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "appsflyer",
      "name": "AppsFlyer"
    },
    {
      "slug": "branch",
      "name": "Branch"
    },
    {
      "slug": "singular",
      "name": "Singular"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "apptrove",
      "name": "Apptrove"
    }
  ],
  "aiAlternatives": [
    {
      "slug": "platform-specific-reporting",
      "name": "Platform Specific Reporting"
    }
  ],
  "parentBrand": {
    "slug": "applovin",
    "name": "AppLovin"
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T17:11:49.735+00:00",
  "verifiedVitals": {
    "website": "https://www.adjust.com",
    "founded": "2012",
    "headquarters": "Berlin, Germany",
    "pricing_model": "Subscription/Custom Enterprise Tiering",
    "core_products": "Mobile Measurement, Fraud Prevention, Marketing Automation (Adjust One)",
    "key_differentiator": "Adjust combines German-engineered data precision and anti-fraud technology with the massive scale and data science capabilities of the AppLovin ecosystem.",
    "target_markets": "Mobile App Developers, E-commerce, Fintech, Gaming, Travel",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Mobile Measurement Partner (MMP)"
  },
  "timestamp": 1776017810952
}