# Adjust (An AppLovin Company)
> Adjust is an enterprise-grade mobile marketing analytics platform that provides measurement, fraud prevention, and automation tools for app developers. Following its acquisition by AppLovin in 2021, it operates as a specialized attribution division within the larger AppLovin software ecosystem.
- URL: https://optimly.ai/brand/adjust-an-applovin-company
- Slug: adjust-an-applovin-company
- BAI Score: 88/100
- Archetype: Challenger
- Category: Marketing Technology (MarTech)
- Last Analyzed: April 10, 2026
- Part of: AppLovin (https://optimly.ai/brand/applovin)
## Competitors
- AppsFlyer (https://optimly.ai/brand/appsflyer)
- Branch (https://optimly.ai/brand/branch)
- Singular (https://optimly.ai/brand/singular)
## AI-Suggested Alternatives
- Platform Specific Reporting (https://optimly.ai/brand/platform-specific-reporting)
## Also Referenced By
- Apptrove (https://optimly.ai/brand/apptrove)