# Adjust
> Adjust is a global mobile marketing analytics suite that provides high-quality measurement, fraud prevention, and cybersecurity solutions for app marketers. It helps brands understand their user journey by attributing app installs and post-install events to specific marketing channels.
- URL: https://optimly.ai/brand/adjust-by-applovin
- Slug: adjust-by-applovin
- BAI Score: 88/100
- Archetype: Challenger
- Category: Marketing Technology