{
  "slug": "adjust-for-mobile-attribution",
  "name": "Adjust",
  "description": "Adjust is a global mobile marketing analytics platform that provides high-quality measurement, detection, and fraud prevention solutions. It enables app marketers to understand their user journey while providing tools to automate marketing campaigns and secure data against ad fraud.",
  "url": "https://optimly.ai/brand/adjust-for-mobile-attribution",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Marketing Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "appsflyer",
      "name": "AppsFlyer"
    },
    {
      "slug": "branch",
      "name": "Branch"
    },
    {
      "slug": "singular",
      "name": "Singular"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "trackier",
      "name": "Trackier"
    }
  ],
  "aiAlternatives": [
    {
      "slug": "native-platform-reporting-skansandbox",
      "name": "Native Platform Reporting Skansandbox"
    }
  ],
  "parentBrand": {
    "slug": "applovin",
    "name": "AppLovin"
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T17:11:50.816+00:00",
  "verifiedVitals": {
    "website": "https://www.adjust.com",
    "founded": "2012",
    "headquarters": "Berlin, Germany",
    "pricing_model": "Enterprise/Custom (typically volume-based based on attributed installs)",
    "core_products": "Mobile Measurement Partner (MMP) Platform, Fraud Prevention Suite, Subscription Tracking, Datascape Analytics.",
    "key_differentiator": "Adjust distinguishes itself through a focus on data 'cleanliness' and a robust, built-in fraud prevention suite that proactively rejects fake traffic before it is attributed.",
    "target_markets": "Mobile App Developers, E-commerce, Fintech, Mobile Gaming, Travel.",
    "employee_count": "501-1,000",
    "funding_stage": "Acquired (Public Parent: APP)",
    "subcategory": "Mobile Attribution & Analytics"
  },
  "intentTags": null,
  "timestamp": 1776398333734
}