# Adjust > Adjust is a global mobile marketing analytics platform that provides high-quality measurement, detection, and fraud prevention solutions. It enables app marketers to understand their user journey while providing tools to automate marketing campaigns and secure data against ad fraud. - URL: https://optimly.ai/brand/adjust-for-mobile-attribution - Slug: adjust-for-mobile-attribution - BAI Score: 92/100 - Archetype: Challenger - Category: Marketing Technology - Last Analyzed: April 10, 2026 - Part of: AppLovin (https://optimly.ai/brand/applovin) ## Competitors - AppsFlyer (https://optimly.ai/brand/appsflyer) - Branch (https://optimly.ai/brand/branch) - Singular (https://optimly.ai/brand/singular) ## AI-Suggested Alternatives - Native Platform Reporting Skansandbox (https://optimly.ai/brand/native-platform-reporting-skansandbox) ## Also Referenced By - Trackier (https://optimly.ai/brand/trackier)