# Adjust
> Adjust is a global mobile marketing analytics platform that provides measurement, fraud prevention, and automation tools for app developers. It functions as a Mobile Measurement Partner (MMP), helping marketers attribute app installs and post-install events to specific advertising sources. Founded in 2012 and headquartered in Berlin, it is now a subsidiary of AppLovin.
- URL: https://optimly.ai/brand/adjust
- Slug: adjust
- BAI Score: 88/100
- Archetype: Challenger
- Category: Marketing Technology (MarTech)
---
## Full Details / RAG Data
### Overview
Adjust is listed in the AI Directory.
Adjust is a global mobile marketing analytics platform that provides measurement, fraud prevention, and automation tools for app developers. It functions as a Mobile Measurement Partner (MMP), helping marketers attribute app installs and post-install events to specific advertising sources. Founded in 2012 and headquartered in Berlin, it is now a subsidiary of AppLovin.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Adjust |
| Slug         | adjust |
| URL          | https://optimly.ai/brand/adjust |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Marketing Technology (MarTech) |
| Last Updated | 2026-03-30T10:52:19.456Z |
### Links
- Canonical page: https://optimly.ai/brand/adjust
- JSON endpoint: /brand/adjust.json
- LLMs.txt: /brand/adjust/llms.txt