# Adjust
> Adjust is a global mobile marketing analytics platform that provides measurement, fraud prevention, and automation tools for app developers. It functions as a Mobile Measurement Partner (MMP), helping marketers attribute app installs and post-install events to specific advertising sources. Founded in 2012 and headquartered in Berlin, it is now a subsidiary of AppLovin.
- URL: https://optimly.ai/brand/adjust
- Slug: adjust
- BAI Score: 88/100
- Archetype: Challenger
- Category: Marketing Technology (MarTech)