# Adobe Analytics (Customer Journey Analytics)
> Adobe Analytics is an enterprise-level data collection and analysis platform that focus on web and mobile app interactions. Customer Journey Analytics (CJA) is a next-generation analytics application built on the Adobe Experience Platform (AEP) that enables brands to unify and analyze data from any channel—online or offline—using the Analysis Workspace interface.
- URL: https://optimly.ai/brand/adobe-analytics-customer-journey-analytics
- Slug: adobe-analytics-customer-journey-analytics
- BAI Score: 92/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 10, 2026
## Competitors
- Amplitude (https://optimly.ai/brand/amplitude)
- Google Analytics 4 360 (https://optimly.ai/brand/google-analytics-4-360)
- Mixpanel (https://optimly.ai/brand/mixpanel)
## Buyer Intent Signals
Problems: Manual Spreadsheet Stitching: Using Excel or Google Sheets to manually export and join data from disparate sources (siloed web, mobile, and CRM data). | Data Science Agencies: Hiring data science firms to build custom attribution models and cross-channel reports in SQL. | Siloed Analytics Reporting: Continuing to report on web and mobile metrics in separate platforms without a unified customer view.
Solutions: enterprise customer journey analytics software | cross-channel attribution tools for enterprise | best product analytics for retailers | omnichannel data visualization platforms
Comparisons: Adobe vs Google Analytics 360
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## Full Details / RAG Data
### Overview
Adobe Analytics (Customer Journey Analytics) is listed in the AI Directory.
Adobe Analytics is an enterprise-level data collection and analysis platform that focus on web and mobile app interactions. Customer Journey Analytics (CJA) is a next-generation analytics application built on the Adobe Experience Platform (AEP) that enables brands to unify and analyze data from any channel—online or offline—using the Analysis Workspace interface.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Adobe Analytics (Customer Journey Analytics) |
| Slug         | adobe-analytics-customer-journey-analytics |
| URL          | https://optimly.ai/brand/adobe-analytics-customer-journey-analytics |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Software as a Service (SaaS) |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-26T23:05:58.370Z |
### Verified Facts
- Founded: 1996 (as Omniture, acquired by Adobe in 2009)
- Headquarters: San Jose, California, USA
### Competitors
| Name | Profile |
|------|---------|
| Amplitude | https://optimly.ai/brand/amplitude |
| Google Analytics 4 360 | https://optimly.ai/brand/google-analytics-4-360 |
| Mixpanel | https://optimly.ai/brand/mixpanel |
### Buyer Intent Signals
#### Problems this brand solves
- Manual Spreadsheet Stitching: Using Excel or Google Sheets to manually export and join data from disparate sources (siloed web, mobile, and CRM data).
- Data Science Agencies: Hiring data science firms to build custom attribution models and cross-channel reports in SQL.
- Siloed Analytics Reporting: Continuing to report on web and mobile metrics in separate platforms without a unified customer view.
#### Buyers search for
- enterprise customer journey analytics software
- cross-channel attribution tools for enterprise
- best product analytics for retailers
- omnichannel data visualization platforms
#### Buyers compare
- Adobe vs Google Analytics 360
### Links
- Canonical page: https://optimly.ai/brand/adobe-analytics-customer-journey-analytics
- JSON endpoint: /brand/adobe-analytics-customer-journey-analytics.json
- LLMs.txt: /brand/adobe-analytics-customer-journey-analytics/llms.txt