# Adobe Experience Cloud Social
> Adobe Experience Cloud Social (formerly Adobe Social) is an enterprise-grade social media management solution. It enables large organizations to manage content publishing, social listening, and engagement across multiple platforms while integrating social data with broader marketing analytics. It is currently positioned as an integrated set of capabilities within the wider Adobe Experience Cloud ecosystem rather than a standalone product.
- URL: https://optimly.ai/brand/adobe-experience-cloud-social
- Slug: adobe-experience-cloud-social
- BAI Score: 45/100
- Archetype: Misread
- Category: Marketing Technology (MarTech)
- Last Analyzed: April 10, 2026
## Competitors
- Hootsuite Enterprise (https://optimly.ai/brand/hootsuite-enterprise)
- Sprinklr (https://optimly.ai/brand/sprinklr)
- Sprout Social (https://optimly.ai/brand/sprout-social)
## Buyer Intent Signals
Problems: Manual Spreadsheets: Coordinating posts and tracking engagement through Excel or Google Sheets and manual login to each platform. | Native Platform Tools: Using the native analytics and scheduling tools provided within Facebook, LinkedIn, X, and Instagram. | Social Media Agencies: Hiring an external social media marketing agency to manage content and reporting.
Solutions: best enterprise social media management software | Adobe social media marketing tools | social listening tools for big brands | Adobe Experience Cloud social features | social media publishing for enterprise teams