# Adobe Real-Time CDP
> Adobe Real-Time CDP is an enterprise-grade customer data platform (CDP) designed to unify B2C and B2B data into single, real-time customer profiles. Built on the Adobe Experience Platform, it provides data governance, identity resolution, and activation capabilities across the marketing tech stack.
- URL: https://optimly.ai/brand/adobe-real-time-cdp
- Slug: adobe-real-time-cdp
- BAI Score: 92/100
- Archetype: Challenger
- Category: Marketing Technology
- Last Analyzed: April 9, 2026
- Part of: Adobe (https://optimly.ai/brand/adobe)
## Competitors
- Amperity (https://optimly.ai/brand/amperity)
- Hightouch (https://optimly.ai/brand/hightouch)
- Salesforce Data Cloud (https://optimly.ai/brand/salesforce-data-cloud)
- Segment Twilio (https://optimly.ai/brand/segment-twilio)
- Tealium Eventstream (https://optimly.ai/brand/tealium-eventstream)
## Also Referenced By
- Lytics (https://optimly.ai/brand/lytics)
- Tealium (https://optimly.ai/brand/tealium)
- Segment (https://optimly.ai/brand/segment)
## Buyer Intent Signals
Problems: Manual Data Wrangling: Attempting to unify customer data across silos using SQL, internal data warehouses, and manual CSV exports. | Data Engineering Agencies: Hiring specialized data engineering firms to build a custom customer 360 view from scratch. | Data Silo Status Quo: Continuing to operate with fragmented customer data, accepting high acquisition costs and poor personalization.
Solutions: best enterprise customer data platform | real-time identity resolution software | cookieless marketing architecture solutions | b2b customer data platform for account based marketing | composable cdp for snowflake data warehouse | Legacy CRM/ESP: Using a legacy CRM or an Email Service Provider to manage customer segments without real-time synchronization.