# Adobe Target
> Adobe Target is an enterprise-grade optimization solution that provides A/B testing, multivariate testing, and AI-powered personalization. It allows marketers to create and serve tailored digital experiences to specific audiences across web, mobile, and other digital channels.
- URL: https://optimly.ai/brand/adobe-target
- Slug: adobe-target
- BAI Score: 92/100
- Archetype: Challenger
- Category: Marketing Technology (MarTech)