{
  "slug": "adp-run-by-adp",
  "name": "RUN Powered by ADP",
  "description": "RUN Powered by ADP is a cloud-based payroll and HR platform designed specifically for small businesses with 1 to 49 employees. It automates payroll processing, tax filing, and compliance while providing tools for talent acquisition and employee management.",
  "url": "https://optimly.ai/brand/adp-run-by-adp",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Human Resources Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "gusto",
      "name": "Gusto"
    },
    {
      "slug": "paychex-flex",
      "name": "Paychex Flex"
    },
    {
      "slug": "rippling",
      "name": "Rippling"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "adp-automatic-data-processing-inc",
    "name": "ADP (Automatic Data Processing, Inc.)"
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T17:20:20.367+00:00",
  "verifiedVitals": {
    "website": "https://www.adp.com/what-we-offer/payroll/run.aspx",
    "founded": "1949 (Parent Company)",
    "headquarters": "Roseland, New Jersey, USA",
    "pricing_model": "Custom/Quote-based (typically based on frequency and employee count)",
    "core_products": "Payroll processing, Tax filing, HR tools (handbooks, background checks), Workers' Compensation.",
    "key_differentiator": "Combines the massive compliance infrastructure of a Fortune 500 company (ADP) with a platform tailored specifically for very small businesses.",
    "target_markets": "Small businesses (1-49 employees), Startups, Professional Services.",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Payroll & HR Software"
  },
  "timestamp": 1775991757806
}