{
  "slug": "adroll-nextroll",
  "name": "AdRoll (NextRoll)",
  "description": "AdRoll, a division of NextRoll, is a marketing technology company that provides e-commerce brands with a unified platform for display advertising, retargeting, and email marketing. It leverages proprietary data and machine learning to help brands convert web visitors into customers across various digital channels.",
  "url": "https://optimly.ai/brand/adroll-nextroll",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Marketing Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "criteo",
      "name": "Criteo"
    },
    {
      "slug": "google-display-network",
      "name": "Google Display Network"
    },
    {
      "slug": "klaviyo",
      "name": "Klaviyo"
    },
    {
      "slug": "terminus",
      "name": "Terminus"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T17:21:33.031+00:00",
  "verifiedVitals": {
    "website": "https://www.adroll.com",
    "founded": "2007",
    "headquarters": "San Francisco, CA",
    "pricing_model": "Subscription and Usage-based (Ad Spend)",
    "core_products": "AdRoll Marketing & Advertising Platform, RollWorks ABM Platform",
    "key_differentiator": "A unified platform that combines e-commerce advertising, retargeting, and email marketing with exclusive access to over 1.2 billion digital profiles.",
    "target_markets": "D2C E-commerce brands, B2B Marketing Teams (via RollWorks)",
    "employee_count": "500-1,000",
    "funding_stage": "Private (Series D/Late Stage)",
    "subcategory": "AdTech & MarTech"
  },
  "timestamp": 1776007350627
}