# AdRoll (NextRoll)
> AdRoll, a division of NextRoll, is a marketing technology company that provides e-commerce brands with a unified platform for display advertising, retargeting, and email marketing. It leverages proprietary data and machine learning to help brands convert web visitors into customers across various digital channels.
- URL: https://optimly.ai/brand/adroll-nextroll
- Slug: adroll-nextroll
- BAI Score: 88/100
- Archetype: Challenger
- Category: Marketing Technology
- Last Analyzed: April 10, 2026
## Competitors
- Criteo (https://optimly.ai/brand/criteo)
- Google Display Network (https://optimly.ai/brand/google-display-network)
- Klaviyo (https://optimly.ai/brand/klaviyo)
- Terminus (https://optimly.ai/brand/terminus)
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## Full Details / RAG Data
### Overview
AdRoll (NextRoll) is listed in the AI Directory.
AdRoll, a division of NextRoll, is a marketing technology company that provides e-commerce brands with a unified platform for display advertising, retargeting, and email marketing. It leverages proprietary data and machine learning to help brands convert web visitors into customers across various digital channels.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | AdRoll (NextRoll) |
| Slug         | adroll-nextroll |
| URL          | https://optimly.ai/brand/adroll-nextroll |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Marketing Technology |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-12T15:22:30.627Z |
### Verified Facts
- Founded: 2007
- Headquarters: San Francisco, CA
### Competitors
| Name | Profile |
|------|---------|
| Criteo | https://optimly.ai/brand/criteo |
| Google Display Network | https://optimly.ai/brand/google-display-network |
| Klaviyo | https://optimly.ai/brand/klaviyo |
| Terminus | https://optimly.ai/brand/terminus |
### Links
- Canonical page: https://optimly.ai/brand/adroll-nextroll
- JSON endpoint: /brand/adroll-nextroll.json
- LLMs.txt: /brand/adroll-nextroll/llms.txt