# AdRoll (NextRoll)
> AdRoll, a division of NextRoll, is a marketing technology company that provides e-commerce brands with a unified platform for display advertising, retargeting, and email marketing. It leverages proprietary data and machine learning to help brands convert web visitors into customers across various digital channels.
- URL: https://optimly.ai/brand/adroll-nextroll
- Slug: adroll-nextroll
- BAI Score: 88/100
- Archetype: Challenger
- Category: Marketing Technology
- Last Analyzed: April 10, 2026
## Competitors
- Criteo (https://optimly.ai/brand/criteo)
- Google Display Network (https://optimly.ai/brand/google-display-network)
- Klaviyo (https://optimly.ai/brand/klaviyo)
- Terminus (https://optimly.ai/brand/terminus)