# Kevala
> Kevala (formerly AdZerk) provides 'The Retail Media Cloud,' an AI-powered, API-first platform that enables businesses across various industries (retail, marketplaces, fintech, travel, delivery apps) to build and manage their own differentiated ad networks. Its suite of products includes the Kevel Ad Server, Kevel Audience, and Kevel Console, offering ad decisioning, campaign management, reporting, AI-powered audience segmentation, and personalized ad formats.
- URL: https://optimly.ai/brand/adzerk-kevala-api
- Logo: https://logo.clearbit.com/https://www.kevel.com/
- Slug: adzerk-kevala-api
- BAI Score: 47/100
- Archetype: Challenger
- Category: Ad Tech
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Direct Sales & Manual Ad Operations: Engaging directly with advertisers and manually managing ad placements, campaigns, and reporting without automation, leading to higher operational overhead and lim | Third-Party Ad Agency: Outsourcing ad network development and management to an agency that might use various existing ad platforms, potentially leading to less control over first-party data and brand  | Forgo Retail Media Monetization: Choosing not to build an owned retail media network, missing out on opportunities to monetize first-party data, generate new revenue streams, and enhance the customer 
Solutions: Kevala Retail Media Cloud | Kevel Ad Server API | AI audience segmentation tool | build own ad network platform | first-party data ad platform compliance | Generic Ad Server / DMP: Using a general-purpose ad server or Data Management Platform (DMP) that requires extensive custom development and integration to achieve retail media specific functionalities