# Aeon Stores > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/aeon-stores - **Dataset:** https://optimly.ai/brand/aeon-stores.json - **Markdown:** https://optimly.ai/brand/aeon-stores/llms.txt - **Official website:** https://aeonstores.com.hk - **Slug:** aeon-stores - **Categories:** retail-ecommerce ## Overview - **Tagline:** Aeon Stores is a Hong Kong retail company operating department stores, supermarkets, specialty stores and related shopping services. Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 - **Description:** AEON 永旺(香港)百貨有限公司 operates a network of AEON, AEON STYLE, AEON Supermarket, DAISO Japan, Living PLAZA, AEON Mono Mono and other specialty stores in Hong Kong. Its website provides store information, promotions, member services, TOPVALU products, AEON Mobile and online shopping-related services. Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 ## Identity - **Mission:** To contribute to peace, humanity and local communities through customer-focused retail, respect for people and regions, and continuous innovation. Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 - **Website:** https://aeonstores.com.hk Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 - **Voice & tone:** Customer-focused, community-oriented and promotional. Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 - **Founded:** 1985 Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 ## Offerings - **Problem solved:** Provides convenient access to groceries, household goods, apparel, dining, lifestyle products and other retail services through physical stores, promotions, membership services and online shopping-related platforms. Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 - **Core capabilities:** - Department store and supermarket retail - Specialty-store retail - Grocery and food retail - Household, lifestyle and personal-care retail - Store operations across Hong Kong - Customer promotions and member services - Online shopping-related services - Community and environmental initiatives Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 - **Products / SKUs:** - AEON and AEON STYLE department stores - AEON supermarkets - TOPVALU private-label products - DAISO Japan - Living PLAZA - AEON Mono Mono - Molly Fantasy - La Bohème Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 ## Audience - **Target industry:** Retail, department stores, supermarkets and specialty retail. Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 - **Customer base:** Consumers and local communities in Hong Kong. Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 - **Ideal customer profile:** Hong Kong consumers seeking groceries, household goods, lifestyle products, dining and related retail services through accessible neighborhood and shopping-center stores. Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 - **Use cases:** - Grocery and everyday shopping - Department-store shopping - Household and lifestyle shopping - Personal-care and beauty shopping - Dining and café visits - Shopping through member promotions and benefits - Online shopping with delivery-related services - Community participation through receipt donation and environmental activities Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 - **Customer outcomes:** - Convenient access to a broad range of products and services - Savings through promotions and member-benefit days - Access to multiple store formats and specialty brands - Online shopping convenience and delivery to customers’ homes - Opportunities to support community and charitable initiatives through shopping Source: Brand's website (https://aeonstores.com.hk) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.