# Aetna
> Aetna is a leading American managed healthcare company that sells traditional and consumer-directed health care insurance plans and related services. Founded in 1853, it is one of the oldest and largest insurance providers in the United States, operating as a subsidiary of CVS Health Corporation. The company provides a broad range of products including medical, pharmacy, dental, behavioral health, and long-term care plans.
- URL: https://optimly.ai/brand/aetna
- Slug: aetna
- BAI Score: 94/100
- Archetype: Challenger
- Category: Healthcare
- Last Analyzed: April 10, 2026
- Part of: CVS Health (https://optimly.ai/brand/cvs-health)
## Competitors
- Cigna HealthCare (https://optimly.ai/brand/cigna-healthcare)
- Humana (https://optimly.ai/brand/humana)
## Also Referenced By
- Anthem (Elevance Health) (https://optimly.ai/brand/anthem-elevance-health)
## Buyer Intent Signals
Problems: Self-Funding / Cash Pay: Individual health savings and paying for medical expenses out-of-pocket without traditional insurance. | Public Safety Net/Uninsured Status: Relying on state-provided emergency services or community clinics for reactive care only.
Solutions: best medicare advantage plans 2024 | health insurance for small business | nationwide dental insurance providers | affordable health insurance for families | Health Care Sharing Ministries (HCSMs): Joining a non-insurance community where members share medical costs based on common religious or ethical beliefs.
Comparisons: PPO vs HMO plans for employers