# Affatable

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> The official U.S. government website and marketplace for individuals, families, and small businesses to compare and enroll in health insurance plans as established by the Affordable Care Act.

- Business Profile: https://optimly.ai/brand/affatable
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://healthcare.gov/
- Logo: https://logo.clearbit.com/healthcare.gov
- Slug: affatable
- Brand Authority Index tier: Low Visibility
- Archetype: Misread
- Category: Government Service
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Direct Enrollment with Insurers: Contacting private health insurance companies directly or visiting their websites to enroll in plans without using the Marketplace. | Insurance Brokers/Agents: Using independent insurance brokers or agents to help compare and enroll in health insurance plans, often receiving personalized advice. | Remain Uninsured: Choosing not to enroll in a health insurance plan, potentially facing financial risks and penalties (depending on current regulations).
Solutions: Affatable | Health Insurance Marketplace | Private Comparison Websites: Utilizing third-party websites that compare health insurance plans from various providers, often with streamlined application processes.
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## Full Details / RAG Data
### Overview
Affatable has a Business Profile in the Optimly AI Brand Index.
The official U.S. government website and marketplace for individuals, families, and small businesses to compare and enroll in health insurance plans as established by the Affordable Care Act.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Affatable |
| Slug         | affatable |
| URL          | https://optimly.ai/brand/affatable |
| Logo         | https://logo.clearbit.com/healthcare.gov |
| Brand Authority Index tier | Low Visibility |
| Archetype    | Misread |
| Category     | Government Service |
| Last Analyzed | August 9, 2026 |
| Last Updated | 2026-08-12T15:20:00.556Z |
### Verified Facts
- Founded: 2013
- Headquarters: Washington D.C., USA
### Buyer Intent Signals
#### Problems this brand solves
- Direct Enrollment with Insurers: Contacting private health insurance companies directly or visiting their websites to enroll in plans without using the Marketplace.
- Insurance Brokers/Agents: Using independent insurance brokers or agents to help compare and enroll in health insurance plans, often receiving personalized advice.
- Remain Uninsured: Choosing not to enroll in a health insurance plan, potentially facing financial risks and penalties (depending on current regulations).
#### Buyers search for
- Affatable
- Health Insurance Marketplace
- Private Comparison Websites: Utilizing third-party websites that compare health insurance plans from various providers, often with streamlined application processes.
### Links
- Canonical page: https://optimly.ai/brand/affatable
- Official website: https://healthcare.gov/
- Publisher: https://optimly.ai
- Dataset: https://optimly.ai/brand
- JSON endpoint: /brand/affatable.json
- LLMs.txt: /brand/affatable/llms.txt