{"name":"AFFIN Group","domain":"affingroup.com","url":"https://optimly.ai/brand/affin-group","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"AFFIN Group is a Malaysian financial services group comprising commercial and Islamic banking, investment banking, securities, asset management, money broking and insurance businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"},{"key":"description","label":"Description","shape":"text","content":"AFFIN Group is a financial institution group in Malaysia. Its businesses include AFFIN Bank Berhad, AFFIN Islamic Bank Berhad, AFFIN Hwang Investment Bank Berhad, AFFIN Pheim Asset Management, AFFIN Moneybrokers, Generali Insurance Malaysia and Generali Life Insurance Malaysia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Develop and deliver responsible financial solutions that create value for individuals, businesses, the community and the environment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://affingroup.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, customer-centric, responsible and transparent.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Menara Affin, Lingkaran TRX, Tun Razak Exchange, 55188 Kuala Lumpur, Malaysia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides banking, Islamic finance, investment banking, securities, asset management, money broking and insurance solutions, along with customer support and financial complaint resolution.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Commercial banking through AFFIN Bank Berhad\nShariah-compliant banking through AFFIN Islamic Bank Berhad\nInvestment banking and securities\nAsset management, including conventional, Islamic and unit trust management\nInternational money broking for foreign exchange and domestic money market transactions\nGeneral insurance\nLife insurance\nPersonal and business internet banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"AFFIN Bank Berhad banking products and services\nAFFIN Islamic Bank Shariah-compliant financial products and services\nAFFIN Hwang investment banking, securities and asset management services\nAFFIN Pheim asset management services\nAFFIN Moneybrokers foreign exchange and domestic money market intermediation\nGenerali Insurance Malaysia general insurance protection solutions\nGenerali Life Insurance Malaysia life insurance and financial risk management solutions\nAffinAlways personal internet banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, including banking, Islamic finance, investment banking, asset management, money broking and insurance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, businesses, customers, shareholders, employees, investors, the community and financial institutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses seeking banking, Islamic finance, investment, asset management or insurance services in Malaysia, as well as financial institutions requiring money broking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Personal banking, deposits, loans, credit cards and debit cards\nCorporate and business banking through AFFINMAX\nShariah-compliant banking and financing\nInvestment banking and securities services\nConventional, Islamic and unit trust asset management\nForeign exchange and domestic money market transactions between financial institutions\nGeneral insurance protection\nLife insurance and financial risk management","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to commercial and Islamic banking products and services\nInvestment, securities and asset management support\nInsurance protection and assistance with managing financial risk\nAccess to personal and corporate internet banking\nSupport for foreign exchange and domestic money market transactions\nCustomer concerns and complaints can be submitted through multiple channels and external redressal avenues\nResponsible financial solutions intended to create value for individuals, businesses, the community and the environment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affingroup.com","updated_at":"2026-11-07T06:52:59.509185+00:00"}]}],"last_refreshed_at":"2026-11-07T06:52:59.521138+00:00","last_changed_at":"2026-11-07T06:52:59.531500+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=63ec581b-7c47-48b2-b848-41fe0b73936d"}