# AFFIN Group > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/affin-group - **Dataset:** https://optimly.ai/brand/affin-group.json - **Markdown:** https://optimly.ai/brand/affin-group/llms.txt - **Official website:** https://affingroup.com - **Slug:** affin-group - **Categories:** fintech-financial-services ## Overview - **Tagline:** AFFIN Group is a Malaysian financial services group comprising commercial and Islamic banking, investment banking, securities, asset management, money broking and insurance businesses. Source: Brand's website (https://affingroup.com) · 2026-11-07 - **Description:** AFFIN Group is a financial institution group in Malaysia. Its businesses include AFFIN Bank Berhad, AFFIN Islamic Bank Berhad, AFFIN Hwang Investment Bank Berhad, AFFIN Pheim Asset Management, AFFIN Moneybrokers, Generali Insurance Malaysia and Generali Life Insurance Malaysia. Source: Brand's website (https://affingroup.com) · 2026-11-07 ## Identity - **Mission:** Develop and deliver responsible financial solutions that create value for individuals, businesses, the community and the environment. Source: Brand's website (https://affingroup.com) · 2026-11-07 - **Website:** https://affingroup.com Source: Brand's website (https://affingroup.com) · 2026-11-07 - **Voice & tone:** Professional, customer-centric, responsible and transparent. Source: Brand's website (https://affingroup.com) · 2026-11-07 - **Headquarters:** Menara Affin, Lingkaran TRX, Tun Razak Exchange, 55188 Kuala Lumpur, Malaysia. Source: Brand's website (https://affingroup.com) · 2026-11-07 ## Offerings - **Problem solved:** Provides banking, Islamic finance, investment banking, securities, asset management, money broking and insurance solutions, along with customer support and financial complaint resolution. Source: Brand's website (https://affingroup.com) · 2026-11-07 - **Core capabilities:** - Commercial banking through AFFIN Bank Berhad - Shariah-compliant banking through AFFIN Islamic Bank Berhad - Investment banking and securities - Asset management, including conventional, Islamic and unit trust management - International money broking for foreign exchange and domestic money market transactions - General insurance - Life insurance - Personal and business internet banking Source: Brand's website (https://affingroup.com) · 2026-11-07 - **Products / SKUs:** - AFFIN Bank Berhad banking products and services - AFFIN Islamic Bank Shariah-compliant financial products and services - AFFIN Hwang investment banking, securities and asset management services - AFFIN Pheim asset management services - AFFIN Moneybrokers foreign exchange and domestic money market intermediation - Generali Insurance Malaysia general insurance protection solutions - Generali Life Insurance Malaysia life insurance and financial risk management solutions - AffinAlways personal internet banking Source: Brand's website (https://affingroup.com) · 2026-11-07 ## Audience - **Target industry:** Financial services, including banking, Islamic finance, investment banking, asset management, money broking and insurance. Source: Brand's website (https://affingroup.com) · 2026-11-07 - **Customer base:** Individuals, businesses, customers, shareholders, employees, investors, the community and financial institutions. Source: Brand's website (https://affingroup.com) · 2026-11-07 - **Ideal customer profile:** Individuals and businesses seeking banking, Islamic finance, investment, asset management or insurance services in Malaysia, as well as financial institutions requiring money broking services. Source: Brand's website (https://affingroup.com) · 2026-11-07 - **Use cases:** - Personal banking, deposits, loans, credit cards and debit cards - Corporate and business banking through AFFINMAX - Shariah-compliant banking and financing - Investment banking and securities services - Conventional, Islamic and unit trust asset management - Foreign exchange and domestic money market transactions between financial institutions - General insurance protection - Life insurance and financial risk management Source: Brand's website (https://affingroup.com) · 2026-11-07 - **Customer outcomes:** - Access to commercial and Islamic banking products and services - Investment, securities and asset management support - Insurance protection and assistance with managing financial risk - Access to personal and corporate internet banking - Support for foreign exchange and domestic money market transactions - Customer concerns and complaints can be submitted through multiple channels and external redressal avenues - Responsible financial solutions intended to create value for individuals, businesses, the community and the environment Source: Brand's website (https://affingroup.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.