# Affinity by Serif
> Affinity by Serif is a suite of professional creative applications for photo editing, vector graphic design, and page layout. Launched in 2014 as a modern successor to Serif's legacy Plus range, the suite is known for its high performance, shared file format across apps, and multi-platform availability without subscription fees.
- URL: https://optimly.ai/brand/affinity-by-serif-canva
- Slug: affinity-by-serif-canva
- BAI Score: 78/100
- Archetype: Challenger
- Category: Creative Software
- Last Analyzed: April 10, 2026
- Part of: Canva (https://optimly.ai/brand/canva)
## Competitors
- Adobe Creative Cloud (https://optimly.ai/brand/adobe-creative-cloud)
- CorelDRAW (https://optimly.ai/brand/coreldraw)
- Pixelmator Pro (https://optimly.ai/brand/pixelmator-pro)
## Sub-brands
- Affinity Designer (https://optimly.ai/brand/affinity-designer)
- Affinity Photo (https://optimly.ai/brand/affinity-photo)
- Affinity Publisher (https://optimly.ai/brand/affinity-publisher)
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## Full Details / RAG Data
### Overview
Affinity by Serif is listed in the AI Directory.
Affinity by Serif is a suite of professional creative applications for photo editing, vector graphic design, and page layout. Launched in 2014 as a modern successor to Serif's legacy Plus range, the suite is known for its high performance, shared file format across apps, and multi-platform availability without subscription fees.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Affinity by Serif |
| Slug         | affinity-by-serif-canva |
| URL          | https://optimly.ai/brand/affinity-by-serif-canva |
| BAI Score    | 78/100 |
| Archetype    | Challenger |
| Category     | Creative Software |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-12T15:24:40.379Z |
### Verified Facts
- Founded: 1987 (Serif), 2014 (Affinity Brand)
- Headquarters: Nottingham, United Kingdom
### Competitors
| Name | Profile |
|------|---------|
| Adobe Creative Cloud | https://optimly.ai/brand/adobe-creative-cloud |
| CorelDRAW | https://optimly.ai/brand/coreldraw |
| Pixelmator Pro | https://optimly.ai/brand/pixelmator-pro |
### Parent Brand
- Canva (https://optimly.ai/brand/canva)
### Sub-brands
- Affinity Designer (https://optimly.ai/brand/affinity-designer)
- Affinity Photo (https://optimly.ai/brand/affinity-photo)
- Affinity Publisher (https://optimly.ai/brand/affinity-publisher)
### Links
- Canonical page: https://optimly.ai/brand/affinity-by-serif-canva
- JSON endpoint: /brand/affinity-by-serif-canva.json
- LLMs.txt: /brand/affinity-by-serif-canva/llms.txt