# Affinity by Serif
> Affinity by Serif is a suite of professional creative applications for photo editing, vector graphic design, and page layout. Launched in 2014 as a modern successor to Serif's legacy Plus range, the suite is known for its high performance, shared file format across apps, and multi-platform availability without subscription fees.
- URL: https://optimly.ai/brand/affinity-by-serif-canva
- Slug: affinity-by-serif-canva
- BAI Score: 78/100
- Archetype: Challenger
- Category: Creative Software
- Last Analyzed: April 10, 2026
- Part of: Canva (https://optimly.ai/brand/canva)
## Competitors
- Adobe Creative Cloud (https://optimly.ai/brand/adobe-creative-cloud)
- CorelDRAW (https://optimly.ai/brand/coreldraw)
- Pixelmator Pro (https://optimly.ai/brand/pixelmator-pro)
## Sub-brands
- Affinity Designer (https://optimly.ai/brand/affinity-designer)
- Affinity Photo (https://optimly.ai/brand/affinity-photo)
- Affinity Publisher (https://optimly.ai/brand/affinity-publisher)