# Affinity Suite (by Serif)
> Affinity is a suite of professional creative software including Photo, Designer, and Publisher. Developed by UK-based Serif, it is widely recognized as a high-performance, one-time purchase alternative to subscription-based creative clouds. Following its acquisition by Canva in 2024, it continues to target professional designers, photographers, and publishers.
- URL: https://optimly.ai/brand/affinity-suite-serif
- Slug: affinity-suite-serif
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 11, 2026
- Part of: Canva (https://optimly.ai/brand/canva)
## Competitors
- Canva (https://optimly.ai/brand/canva)
- CorelDRAW (https://optimly.ai/brand/coreldraw)
- Pixelmator Pro (https://optimly.ai/brand/pixelmator-pro)
## AI-Suggested Alternatives
- Adobe Creative Cloud Subscription (https://optimly.ai/brand/adobe-creative-cloud-subscription)
## Also Referenced By
- Adobe Creative Suite Desktop (https://optimly.ai/brand/adobe-creative-suite-desktop)
## Sub-brands
- Affinity Designer (https://optimly.ai/brand/affinity-designer)
- Affinity Photo (https://optimly.ai/brand/affinity-photo)
- Affinity Publisher (https://optimly.ai/brand/affinity-publisher)