# Aflac > Aflac Incorporated is an American insurance company and the largest provider of supplemental insurance in the United States. Founded in 1955 and headquartered in Columbus, Georgia, it is well-known for its 'Aflac Duck' advertising campaign and its massive market presence in Japan, where it insures one out of every four households. - URL: https://optimly.ai/brand/aflac - Slug: aflac - BAI Score: 92/100 - Archetype: Challenger - Category: Insurance - Last Analyzed: April 10, 2026 ## Competitors - Colonial Life (https://optimly.ai/brand/colonial-life) - Metlife (https://optimly.ai/brand/metlife) - Prudential Financial (https://optimly.ai/brand/prudential-financial) ## AI-Suggested Alternatives - Benefits Consulting Firms (https://optimly.ai/brand/benefits-consulting-firms) --- ## Full Details / RAG Data ### Overview Aflac is listed in the AI Directory. Aflac Incorporated is an American insurance company and the largest provider of supplemental insurance in the United States. Founded in 1955 and headquartered in Columbus, Georgia, it is well-known for its 'Aflac Duck' advertising campaign and its massive market presence in Japan, where it insures one out of every four households. ### Metadata | Field | Value | |--------------|-------| | Name | Aflac | | Slug | aflac | | URL | https://optimly.ai/brand/aflac | | BAI Score | 92/100 | | Archetype | Challenger | | Category | Insurance | | Last Analyzed | April 10, 2026 | | Last Updated | 2026-04-12T13:11:20.841Z | ### Verified Facts - Founded: 1955 - Headquarters: Columbus, Georgia, USA ### Competitors | Name | Profile | |------|---------| | Colonial Life | https://optimly.ai/brand/colonial-life | | Metlife | https://optimly.ai/brand/metlife | | Prudential Financial | https://optimly.ai/brand/prudential-financial | ### AI-Suggested Alternatives - Benefits Consulting Firms (https://optimly.ai/brand/benefits-consulting-firms) ### Links - Canonical page: https://optimly.ai/brand/aflac - JSON endpoint: /brand/aflac.json - LLMs.txt: /brand/aflac/llms.txt