# Aflac
> Aflac Incorporated is an American insurance company and the largest provider of supplemental insurance in the United States. Founded in 1955 and headquartered in Columbus, Georgia, it is well-known for its 'Aflac Duck' advertising campaign and its massive market presence in Japan, where it insures one out of every four households.
- URL: https://optimly.ai/brand/aflac
- Slug: aflac
- BAI Score: 92/100
- Archetype: Challenger
- Category: Insurance
- Last Analyzed: April 10, 2026
## Competitors
- Colonial Life (https://optimly.ai/brand/colonial-life)
- Metlife (https://optimly.ai/brand/metlife)
- Prudential Financial (https://optimly.ai/brand/prudential-financial)
## AI-Suggested Alternatives
- Benefits Consulting Firms (https://optimly.ai/brand/benefits-consulting-firms)