{"name":"Ag Barr Irn Bru","domain":"irn-bru.co.uk","url":"https://optimly.ai/brand/ag-barr-irn-bru","is_claimed":false,"categories":["non-alcoholic-beverages"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Its iconic orange color and 'indescribable' flavor, strong Scottish cultural identity (''Made in Scotland from Girders''), and memorable, often humorous, advertising campaigns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://irn-bru.co.uk","updated_at":"2026-10-04T00:06:44.927000+00:00"},{"key":"description","label":"Description","shape":"text","content":"IRN-BRU is a popular Scottish carbonated soft drink known for its distinctive bright orange color and unique, 'indescribable' taste. It offers a range of regular, sugar-free, and energy drink variants, alongside a line of branded merchandise, strongly associating itself with Scottish heritage and humor.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://irn-bru.co.uk","updated_at":"2026-10-04T00:06:44.927000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A variety of carbonated soft drinks including original\nzero sugar\ndiet\nspecial editions (1901)\nfruit-flavored options (Zero Cherry\nXTRA Ice-Cream\nXTRA Raspberry Ripple)\nand energy drinks (Original Energy\nZero Sugar Energy). The brand also sells branded merchandise like apparel and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://irn-bru.co.uk","updated_at":"2026-10-04T00:06:44.927000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Standard retail purchase for beverages; direct-to-consumer e-commerce for merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://irn-bru.co.uk","updated_at":"2026-10-04T00:06:44.927000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumers seeking unique-tasting, refreshing soft drinks and energy beverages, particularly those with an affinity for Scottish culture. Also, fans interested in branded apparel and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://irn-bru.co.uk","updated_at":"2026-10-04T00:06:44.927000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:44.927000+00:00","last_changed_at":"2026-10-17T23:42:16.812353+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a3387dec-ed21-488b-a5f8-a4f0be07bb0e"}