# Agency Skincare > Agency is a direct-to-consumer skincare brand specializing in customized, prescription-strength anti-aging treatments. Launched by the parent company Curology, it utilizes a telehealth model where licensed dermatology providers create personalized skincare formulas for members based on their specific skin goals and sensitivity levels. - URL: https://optimly.ai/brand/agency-skincare-parent-curology - Slug: agency-skincare-parent-curology - BAI Score: 72/100 - Archetype: Challenger - Category: Healthcare & Beauty - Last Analyzed: April 10, 2026 - Part of: Curology (https://optimly.ai/brand/curology) ## Competitors - Dermatica (https://optimly.ai/brand/dermatica) - Musely (https://optimly.ai/brand/musely) ## Buyer Intent Signals Problems: Traditional Dermatology Clinic: Visiting an in-person dermatologist for prescription-grade acne or aging treatments. | OTC Retail Routine: Selecting individual non-prescription products from brands like The Ordinary or Neutrogena based on personal research. Solutions: personalized anti-aging skincare subscription | online prescription tretinoin for aging | best skincare for hyperpigmentation over 40 | Curology anti-aging brand | custom hydroquinone cream online | General Telehealth: Consulting generalist telehealth providers (like Teladoc) for skin concerns without a specialized skincare focus.