# Agent Provocateur
> Agent Provocateur is a British luxury lingerie retailer founded in 1994 by Joseph Corré and Serena Rees. The brand is globally recognized for its high-fashion, provocative aesthetic and theatrical marketing campaigns. It maintains a premium position in the intimate apparel market, offering bras, hosiery, nightwear, and accessories.
- URL: https://optimly.ai/brand/agent-provocateur
- Slug: agent-provocateur
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## Full Details / RAG Data
### Overview
Agent Provocateur is listed in the AI Directory.
Agent Provocateur is a British luxury lingerie retailer founded in 1994 by Joseph Corré and Serena Rees. The brand is globally recognized for its high-fashion, provocative aesthetic and theatrical marketing campaigns. It maintains a premium position in the intimate apparel market, offering bras, hosiery, nightwear, and accessories.
### Metadata
| Field       | Value |
|-------------|-------|
| Name        | Agent Provocateur |
| Slug        | agent-provocateur |
| URL         | https://optimly.ai/brand/agent-provocateur |
| Last Updated | 2026-03-25T01:49:53.191Z |
### Links
- Canonical page: https://optimly.ai/brand/agent-provocateur
- JSON endpoint: /brand/agent-provocateur.json
- LLMs.txt: /brand/agent-provocateur/llms.txt