{"name":"Aiden®","domain":"bestwestern.com","url":"https://optimly.ai/brand/aiden","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Aiden® is a collection of modern, boutique hotels with a cool, laid-back personality and local flair.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"},{"key":"description","label":"Description","shape":"text","content":"Aiden offers casual, boutique-style hotel experiences with well-designed comfort and charm, modern conveniences, lively social spaces, and locally inspired design. Each hotel is distinct and connected to its neighborhood.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a welcoming, boutique-style hotel experience that connects guests to local people, places, art, and new adventures.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://aiden.bestwestern.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Cool, edgy, chic, casual, welcoming, down-to-earth, witty, and lively.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Aiden is a boutique hotel brand within BWH Hotels and is presented as Aiden by Best Western.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides connected travelers with distinctive, comfortable hotel stays and locally connected experiences in lively, social environments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Boutique hotel accommodations\nOnline hotel booking across global locations\nSocial lobbies with cocktail bars\nCoffee bars and breakfast\nFitness centers\nFree Wi-Fi and wireless secured printing\nOn-site guest laundry or same-day dry cleaning services\nSmart TVs and in-room coffee and tea makers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Aiden boutique hotel stays\nAiden hotel locations worldwide\nTravel inspiration and city guides","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Guests and locals, including today's connected travelers seeking modern, boutique-style hotel experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Connected travelers looking for casual, design-conscious, locally inspired accommodations with social spaces, modern amenities, and memorable settings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking stays for leisure travel\nExploring destinations through locally inspired hotel experiences\nTraveling to cities and airport locations worldwide\nSocializing in hotel lobbies and cocktail bars\nCapturing and sharing travel moments in designed hotel spaces\nUsing hotel amenities such as breakfast, fitness centers, Wi-Fi, laundry, and in-room coffee and tea","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A comfortable and well-designed boutique-style hotel stay\nConnection to local people, places, art, and neighborhood character\nAccess to modern conveniences for connected travel\nMemorable and shareable travel moments\nA welcoming setting for socializing and new adventures","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aiden.bestwestern.com","updated_at":"2026-11-07T07:13:19.538454+00:00"}]}],"last_refreshed_at":"2026-11-07T07:13:19.551053+00:00","last_changed_at":"2026-11-07T07:13:19.562672+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1d0bf98c-4ab9-49f7-9e79-8e3cd70f1980"}