{"name":"Airam Retail","domain":"airam.fi","url":"https://optimly.ai/brand/airam-retail","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Finnish family-owned lighting specialist offering lamps, luminaires, smart home solutions and lifestyle products for consumers, retailers and professional customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"description","label":"Description","shape":"text","content":"Airam Retail is the consumer and retail-facing business of Airam Electric Oy Ab. Founded in 1921, Airam provides lighting, smart home products, electrical accessories, decorative lighting, camping and leisure products, vacuum flasks and gift products. Its retail operations and logistics centre are located in Kerava, Finland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make lighting easy for everyone and show how good lighting can make everyday life easier and a little brighter.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Kari Onniselkä — CEO; Susanna Rantala — Business (Retail) and Marketing Director; Ville Keinänen — Business (Pro) and Technology Director; Ilkka Laijoki — Chief Financial Officer; Pekka Molarius — Supply Chain Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://airam.fi","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Helpful, practical, inspirational and focused on making everyday life easier through good lighting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1921","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Kerava, Finland; Airam Electric Oy Ab, Sementtitehtaankatu 6, FI-04260 Kerava.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Airam Electric Oy Ab is a Finnish family-owned company.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps consumers and professionals choose and use suitable lighting, smart home solutions and related electrical products for homes, outdoor spaces and professional applications.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Lighting products and lighting guidance\nSmart home lighting and security solutions controlled by phone without a separate hub\nRetail product distribution through hardware stores, builders’ merchants, hypermarkets, specialist retailers and electrical wholesalers\nProfessional lighting solutions and project expertise\nCustomer service and key account support\nLighting inspiration, advice, articles and product guidance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Lamps and LED light sources\nLuminaires and interior lighting\nDecorative lights and seasonal lighting\nAiram SmartHome lighting and security products\nElectrical accessories\nCamping and leisure products\nVacuum flasks and thermos products\nGift products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Lighting, electrical products, home improvement and retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers, retail customers, retailers and professional customers, including electrical professionals and businesses with lighting projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Finnish and Nordic consumers seeking home, decorative or smart lighting; retail businesses selling lighting and electrical products; and professional customers needing lighting products, expertise or project solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Home lighting for work, relaxation and everyday activities\nInterior and mood lighting\nSmartphone-controlled smart home lighting and security\nEnergy-efficient lighting upgrades using LED and energy class A lamps\nOutdoor, seasonal and decorative lighting\nCamping, leisure and outdoor living\nProfessional lighting projects for commercial and industrial applications\nRetail distribution of lighting and electrical products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Easier selection and use of lighting products\nImproved comfort, atmosphere and visibility at home\nReduced lighting energy consumption through LEDs and smart usage\nRemote control and monitoring of selected home lighting and security products\nAccess to lighting advice, inspiration and technical guidance\nLighting solutions suited to Nordic conditions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airam.fi","updated_at":"2026-11-08T03:00:10.007839+00:00"}]}],"last_refreshed_at":"2026-11-08T03:00:10.018112+00:00","last_changed_at":"2026-11-08T03:00:10.023364+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=225d42cb-916d-4e6f-9497-9870670fa37c"}