{"name":"AirBaltic","domain":"airbaltic.com","url":"https://optimly.ai/brand/airbaltic","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"airBaltic is an airline offering flights to the Baltics, Europe and the Middle East, along with travel-related services and loyalty benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"},{"key":"description","label":"Description","shape":"text","content":"airBaltic enables customers to book flights, hotels and rental cars, with destinations across the Baltics, Europe and the Middle East. It also offers business-class travel, onboard Wi-Fi and airCafe services, corporate travel benefits, gift cards, and airBaltic Club rewards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://airbaltic.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Upbeat, travel-focused and promotional, emphasizing convenience, comfort, choice and special offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps leisure and business travelers plan and book air travel, access travel extras, and earn rewards and benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Flight booking\nDestination discovery and direct-flight search\nHotel booking\nCar rental booking\nBusiness-class travel\nOnboard Starlink Wi-Fi\nOnboard airCafe ordering and payment\nCorporate travel services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"airBaltic passenger flights\nFlight and hotel bookings\nCar rentals\nBusiness class\nSkynet airCafe\nairBaltic Club loyalty programme\nC airBaltic payment card\nCorporate programme","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Flight fares are displayed for selected routes, including promotional fares from €39 and destination-specific fares.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Airline, aviation and travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travelers, vacationers, business travelers and corporate travel customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and organizations seeking air travel from the Baltics to destinations in Europe and the Middle East, including corporate travelers needing flexible tickets and travel benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking flights for leisure travel and vacations\nBooking business-class travel\nPlanning trips with hotel and car rental options\nTraveling to European and Middle Eastern destinations\nOrdering food and drinks onboard through airCafe\nUsing Wi-Fi during flights\nManaging corporate travel\nEarning and redeeming loyalty points","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to flights across the Baltics, Europe and the Middle East\nMore comfortable journeys through business class, Wi-Fi and onboard services\nPotential savings through promotional fares and loyalty offers\nCorporate travel benefits including discounts, flexible ticket options and fast-track services\nRewards and points from airBaltic Club and the C airBaltic payment card","source_type":"1p_website","source_label":"Brand's website","source_url":"https://airbaltic.com","updated_at":"2026-11-06T22:17:16.659767+00:00"}]}],"last_refreshed_at":"2026-11-06T22:17:16.664737+00:00","last_changed_at":"2026-11-06T22:17:16.670438+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9054a2f5-557d-4848-b740-9813bdb9899e"}