{"name":"Airblaster","domain":"myairblaster.com","url":"https://optimly.ai/brand/airblaster","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Airblaster is a privately owned Portland, Oregon-based brand making snowboard and outdoor apparel, Ninja Suit base layers, premium outerwear, and lifestyle products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"description","label":"Description","shape":"text","content":"Airblaster makes Ninja Suit base layers, premium outerwear, and other original products for the mountains, travel, and daily life. Its products are available globally through dealers, online partners, and Airblaster's website.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To share fun, freedom, friendship, and great products. Airblaster also describes its three-part mission as promoting having a good time snowboarding, doing honest business with good people, and making innovative Original Fun Product.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Airblaster was founded by Travis Parker, Jesse Grandkoski, and Paul Miller. Travis Parker is described as a co-founder and professional snowboarder.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://myairblaster.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, irreverent, adventurous, informal, and snowboard-culture-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Founded 22 years ago in a basement in Portland, Oregon, USA.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Portland, Oregon, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"100% privately owned and operated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides quality, functional apparel and gear for snowboarding, mountain activities, travel, outdoor adventure, and daily life, helping users focus on fun and manage their personal microclimate.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Snowboard and mountain outerwear\nNinja Suit base-layer design\nApparel and streetwear\nHeadwear and face coverings\nSnowboard socks and accessories\nOnline direct-to-consumer retail\nGlobal distribution through dealers and online partners","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Ninja Suits\nPremium men's, women's, and youth outerwear\nSnowboard jackets and pants\nBase layers\nHoodies and streetwear\nHeadwear, beanies, and balaclavas\nSnowboard socks\nGoggles","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-specific retail pricing is shown on the website in USD. The site offers free shipping on orders over $199 in the continental United States.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Outdoor apparel, snow sports, snowboarding, and adventure lifestyle.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Global consumers, including men, women, youth, snowboarders, mountain users, travelers, and outdoor-adventure enthusiasts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Snowboarders and outdoor-adventure consumers seeking functional, comfortable, distinctive outerwear, base layers, and lifestyle apparel for the mountains, travel, and everyday use.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Snowboarding and mountain sports\nOutdoor adventures and travel\nManaging comfort and personal microclimate with base layers\nUsing a Ninja Suit as a sleeping bag liner\nWearing a Ninja Suit under a dry suit\nEveryday lifestyle wear\nHalloween costumes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater comfort during mountain, travel, and outdoor activities\nAbility to focus on fun and the experience through quality gear\nFlexible layering and personal microclimate management\nAccess to functional apparel with distinctive, original designs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myairblaster.com","updated_at":"2026-11-08T02:40:31.943133+00:00"}]}],"last_refreshed_at":"2026-11-08T02:40:31.955456+00:00","last_changed_at":"2026-11-08T02:40:31.963190+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=259d2f1a-8232-4d53-9332-49d979b41ff7"}