{"name":"Akachan Honpo","domain":"akachan.jp","url":"https://optimly.ai/brand/akachan-honpo","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Akachan Honpo is a Japanese retailer offering maternity, baby and childcare products through physical stores and an online shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://akachan.jp","updated_at":"2026-11-07T19:55:06.234732+00:00"},{"key":"description","label":"Description","shape":"text","content":"Akachan Honpo operates baby and maternity retail stores and an online shop, offering products, specialist advice, events, promotions, membership benefits and childcare-related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://akachan.jp","updated_at":"2026-11-07T19:55:06.234732+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://akachan.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://akachan.jp","updated_at":"2026-11-07T19:55:06.234732+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps expectant parents and families find and purchase products for pregnancy, childbirth, babies and childcare, with product guidance, maternity advisors, events and related customer services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://akachan.jp","updated_at":"2026-11-07T19:55:06.234732+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Maternity, baby and childcare retail\nPhysical store operations and store services\nOnline shopping\nMaternity advisor consultations\nProduct guidance and in-store experiences\nParent-and-child events\nMembership, points and app services\nPromotions, sales and flyers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://akachan.jp","updated_at":"2026-11-07T19:55:06.234732+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Maternity clothing and care products\nNewborn and infant clothing\nBaby and kids clothing\nDiapers and baby-care items\nBaby bottles and feeding products\nStrollers and baby cars\nChild car seats\nBaby carriers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://akachan.jp","updated_at":"2026-11-07T19:55:06.234732+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product pricing varies. Examples shown on the site include Hug Belly at ¥5,000 before tax for S size and ¥5,500 before tax for M size, and elipto™ at ¥69,000 before tax.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://akachan.jp","updated_at":"2026-11-07T19:55:06.234732+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Baby, maternity and childcare retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://akachan.jp","updated_at":"2026-11-07T19:55:06.234732+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Expectant parents, mothers and fathers, newborn and infant caregivers, and families with babies and children.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://akachan.jp","updated_at":"2026-11-07T19:55:06.234732+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families preparing for childbirth or raising babies and children who need maternity wear, baby-care goods, clothing, strollers, car seats and related advice or services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://akachan.jp","updated_at":"2026-11-07T19:55:06.234732+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Preparing for childbirth and purchasing maternity or newborn products\nShopping for baby and childcare essentials\nSelecting and trying strollers and child car seats with staff guidance\nConsulting maternity advisors about childbirth preparation products\nAttending parent-and-child events such as crawling races, half-birthday celebrations and first-birthday events\nPurchasing products online or in stores\nUsing membership points, app benefits and purchase-based coupons\nSending Akachan Honpo LINE gift certificates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://akachan.jp","updated_at":"2026-11-07T19:55:06.234732+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to maternity, baby and childcare products in stores and online\nProduct selection support from maternity advisors and specialist store staff\nOpportunities to try selected products in stores before purchasing\nAccess to parenting events, consultations and community experiences\nMembership points, coupons and other purchase benefits\nConvenient access to store services, including selected delivery options\nCoverage benefits for eligible baby cars, child car seats, baby carriers and tricycles through premium membership","source_type":"1p_website","source_label":"Brand's website","source_url":"https://akachan.jp","updated_at":"2026-11-07T19:55:06.234732+00:00"}]}],"last_refreshed_at":"2026-11-07T19:55:06.241779+00:00","last_changed_at":"2026-11-07T19:55:06.248844+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b7268175-ad3e-4ef8-b006-93f32b5049af"}