{"name":"Aladdin Communication","domain":"aladin.co.kr","url":"https://optimly.ai/brand/aladdin-communication","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A Korean online bookstore and book retail platform offering domestic, foreign, electronic, new and used books, along with reading-related goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aladin.co.kr","updated_at":"2026-11-07T07:09:34.670602+00:00"},{"key":"description","label":"Description","shape":"text","content":"Aladdin provides online shopping for domestic books, eBooks, foreign books, goods, and used books. Its website also features used bookstores, events, bestsellers, newly released books, book funding, and physical used-book stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aladin.co.kr","updated_at":"2026-11-07T07:09:34.670602+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://aladin.co.kr","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aladin.co.kr","updated_at":"2026-11-07T07:09:34.670602+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps readers discover and purchase books in multiple formats and categories, including new, foreign, electronic, and used books, as well as reading-related products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aladin.co.kr","updated_at":"2026-11-07T07:09:34.670602+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail of domestic books\neBook retail and subscription access\nForeign-language book retail\nUsed-book marketplace and seller management\nPhysical used-book stores\nReading-related goods retail\nBook discovery through bestsellers, new releases, events, and recommendations\nBook funding","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aladin.co.kr","updated_at":"2026-11-07T07:09:34.670602+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Domestic books\neBooks\nForeign books\nUsed domestic books\nUsed foreign books\nUsed records and DVDs/Blu-rays\nAladdin Goods, including stationery, reading accessories, bags, digital goods, and household products\nBook subscription and eBook content","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aladin.co.kr","updated_at":"2026-11-07T07:09:34.670602+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Books, publishing, online retail, and cultural goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aladin.co.kr","updated_at":"2026-11-07T07:09:34.670602+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Readers, book buyers, eBook users, students, children and parents, foreign-language book shoppers, and used-book buyers and sellers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aladin.co.kr","updated_at":"2026-11-07T07:09:34.670602+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking Korean, foreign-language, electronic, new, or used books, plus reading-related goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aladin.co.kr","updated_at":"2026-11-07T07:09:34.670602+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying Korean books across fiction, humanities, business, science, education, children's books, and other categories\nReading or purchasing eBooks and serialized eBooks\nBuying foreign-language books, including English, Japanese, German, Spanish, and Chinese books\nBuying and selling used books through the online used-book marketplace\nShopping for stationery, reading accessories, and other Aladdin Goods\nFinding bestsellers, new releases, discounted books, and book events\nVisiting physical used-book stores","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aladin.co.kr","updated_at":"2026-11-07T07:09:34.670602+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to books across a wide range of genres and formats\nConvenient discovery of new releases, bestsellers, events, and recommendations\nAccess to used books and opportunities to sell books online\nAccess to foreign-language and specialist books\nAbility to purchase reading-related goods in one marketplace","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aladin.co.kr","updated_at":"2026-11-07T07:09:34.670602+00:00"}]}],"last_refreshed_at":"2026-11-07T07:09:34.679175+00:00","last_changed_at":"2026-11-07T07:09:34.687023+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=184b7c70-30c7-4739-8243-78cc83943b85"}