# Alice (by 11x) > Alice is an autonomous AI Sales Development Representative (SDR) created by 11x. She performs end-to-end sales tasks including lead discovery, research, and personalized multi-channel outreach to generate qualified meetings for sales teams. - URL: https://optimly.ai/brand/alice-by-11xsafe - Slug: alice-by-11xsafe - BAI Score: 62/100 - Archetype: Challenger - Category: Artificial Intelligence / Sales Tech - Last Analyzed: April 10, 2026 ## Competitors - Artisan Ai (https://optimly.ai/brand/artisan-ai) - Regieai (https://optimly.ai/brand/regieai) ## Also Referenced By - Enrich Labs (https://optimly.ai/brand/enrich-labs) ## Buyer Intent Signals Problems: how to replace SDRs with AI | Manual SDR Outreach: Using spreadsheets, CRMs, and manual LinkedIn messaging to manage outreach and lead follow-up. | Lead Generation Agency: Hiring outside firms to handle cold calling and appointment setting. | Legacy Sales Engagement Tools: Using standard email sequencers like Salesloft or Outreach that require human-written templates and manual triggers. Solutions: best AI SDR agents 2024 | autonomous sales outreach tools | automated cold email software for enterprises | Alice AI sales review