{
  "slug": "align-probiotic",
  "name": "Align Probiotic",
  "description": "Align Probiotic is a leading digestive health brand specializing in probiotic supplements formulated with the unique Bifidobacterium 35624 strain. Owned by Procter & Gamble, the brand is marketed primarily for its clinical heritage and its status as a top-recommended probiotic by gastroenterologists.",
  "url": "https://optimly.ai/brand/align-probiotic",
  "logoUrl": "https://logo.clearbit.com/alignprobiotic.com",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Health & Wellness",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "culturelle",
      "name": "Culturelle"
    },
    {
      "slug": "seed-health",
      "name": "Seed Health"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T07:04:55.057+00:00",
  "verifiedVitals": {
    "website": "https://www.alignprobiotics.com",
    "founded": "2009",
    "headquarters": "Cincinnati, Ohio, USA",
    "pricing_model": "One-time purchase (Retail/Subscriptions)",
    "core_products": "Probiotic capsules and gummies for digestive health.",
    "key_differentiator": "Exclusive use of the Bifidobacterium 35624 strain, a clinically studied probiotic strain specifically for digestive balance.",
    "target_markets": "Individuals with digestive discomfort, IBS-sufferers, and general wellness consumers.",
    "employee_count": "N/A (Division of P&G)",
    "funding_stage": "Public (via P&G)",
    "subcategory": "Digestive Supplements"
  },
  "intentTags": {
    "problemIntents": [
      "Dietary Probiotics: Consuming fermented foods like yogurt, kefir, sauerkraut, or kimchi to obtain natural probiotics.",
      "Prebiotic Diet: Consuming garlic, onions, and bananas to feed existing gut bacteria rather than supplementing.",
      "Do Nothing: Ignoring minor digestive discomfort or bloating without intervention."
    ],
    "solutionIntents": [
      "best probiotic for bloating",
      "doctor recommended probiotics",
      "Bifidobacterium 35624 supplements",
      "natural remedies for IBS symptoms",
      "Generic Store Brands: Using generic, unbranded store-label probiotic supplements found at pharmacies."
    ],
    "evaluationIntents": [
      "Align vs Culturelle for gut health"
    ]
  },
  "timestamp": 1777492088560
}