{
  "slug": "align-procter-and-gamble",
  "name": "Align (Procter & Gamble)",
  "description": "Align is a premium brand of probiotic supplements developed by Procter & Gamble. It is specifically known for containing the patented probiotic strain Bifidobacterium 35624, which was developed by gastroenterologists to support digestive balance.",
  "url": "https://optimly.ai/brand/align-procter-and-gamble",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Consumer Healthcare",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "culturelle",
      "name": "Culturelle"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T17:37:54.682+00:00",
  "verifiedVitals": {
    "website": "alignprobiotics.com",
    "founded": "2009",
    "headquarters": "Cincinnati, Ohio",
    "pricing_model": "One-time purchase",
    "core_products": "Probiotic capsules, prebiotic + probiotic gummies, fast-melts.",
    "key_differentiator": "The only brand containing the unique, patented Bifidobacterium 35624 strain, backed by over 20 years of research.",
    "target_markets": "Adults seeking digestive health support, specifically those suffering from gas, bloating, and abdominal discomfort.",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Digestive Health / Supplements"
  },
  "intentTags": {
    "problemIntents": [
      "Dietary Management: Relying on fiber-rich foods, yogurt, kefir, or fermented foods to manage gut health naturally."
    ],
    "solutionIntents": [
      "best probiotic for bloating",
      "doctor recommended probiotic brands",
      "Bifidobacterium 35624 supplements",
      "vegan probiotic gummies for adults",
      "probiotics for digestive balance",
      "Generic Probiotics: Consumers often use generic probiotic supplements or store-brand equivalents (e.g., CVS or Walgreens versions of B. infantis 35624).",
      "Symptomatic Treatment (OTC): Using over-the-counter anti-diarrheals or laxatives to treat symptoms as they arise rather than preventive gut health."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1776521524702
}