# Align (Procter & Gamble)
> Align is a premium brand of probiotic supplements developed by Procter & Gamble. It is specifically known for containing the patented probiotic strain Bifidobacterium 35624, which was developed by gastroenterologists to support digestive balance.
- URL: https://optimly.ai/brand/align-procter-and-gamble
- Slug: align-procter-and-gamble
- BAI Score: 88/100
- Archetype: Challenger
- Category: Consumer Healthcare
- Last Analyzed: April 10, 2026
## Competitors
- Culturelle (https://optimly.ai/brand/culturelle)
## Buyer Intent Signals
Problems: Dietary Management: Relying on fiber-rich foods, yogurt, kefir, or fermented foods to manage gut health naturally.
Solutions: best probiotic for bloating | doctor recommended probiotic brands | Bifidobacterium 35624 supplements | vegan probiotic gummies for adults | probiotics for digestive balance | Generic Probiotics: Consumers often use generic probiotic supplements or store-brand equivalents (e.g., CVS or Walgreens versions of B. infantis 35624). | Symptomatic Treatment (OTC): Using over-the-counter anti-diarrheals or laxatives to treat symptoms as they arise rather than preventive gut health.
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## Full Details / RAG Data
### Overview
Align (Procter & Gamble) is listed in the AI Directory.
Align is a premium brand of probiotic supplements developed by Procter & Gamble. It is specifically known for containing the patented probiotic strain Bifidobacterium 35624, which was developed by gastroenterologists to support digestive balance.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Align (Procter & Gamble) |
| Slug         | align-procter-and-gamble |
| URL          | https://optimly.ai/brand/align-procter-and-gamble |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Consumer Healthcare |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-18T14:12:04.702Z |
### Verified Facts
- Founded: 2009
- Headquarters: Cincinnati, Ohio
### Competitors
| Name | Profile |
|------|---------|
| Culturelle | https://optimly.ai/brand/culturelle |
### Buyer Intent Signals
#### Problems this brand solves
- Dietary Management: Relying on fiber-rich foods, yogurt, kefir, or fermented foods to manage gut health naturally.
#### Buyers search for
- best probiotic for bloating
- doctor recommended probiotic brands
- Bifidobacterium 35624 supplements
- vegan probiotic gummies for adults
- probiotics for digestive balance
- Generic Probiotics: Consumers often use generic probiotic supplements or store-brand equivalents (e.g., CVS or Walgreens versions of B. infantis 35624).
- Symptomatic Treatment (OTC): Using over-the-counter anti-diarrheals or laxatives to treat symptoms as they arise rather than preventive gut health.
### Links
- Canonical page: https://optimly.ai/brand/align-procter-and-gamble
- JSON endpoint: /brand/align-procter-and-gamble.json
- LLMs.txt: /brand/align-procter-and-gamble/llms.txt