# Align (Procter & Gamble)
> Align is a premium brand of probiotic supplements developed by Procter & Gamble. It is specifically known for containing the patented probiotic strain Bifidobacterium 35624, which was developed by gastroenterologists to support digestive balance.
- URL: https://optimly.ai/brand/align-procter-and-gamble
- Slug: align-procter-and-gamble
- BAI Score: 88/100
- Archetype: Challenger
- Category: Consumer Healthcare
- Last Analyzed: April 10, 2026
## Competitors
- Culturelle (https://optimly.ai/brand/culturelle)
## Buyer Intent Signals
Problems: Dietary Management: Relying on fiber-rich foods, yogurt, kefir, or fermented foods to manage gut health naturally.
Solutions: best probiotic for bloating | doctor recommended probiotic brands | Bifidobacterium 35624 supplements | vegan probiotic gummies for adults | probiotics for digestive balance | Generic Probiotics: Consumers often use generic probiotic supplements or store-brand equivalents (e.g., CVS or Walgreens versions of B. infantis 35624). | Symptomatic Treatment (OTC): Using over-the-counter anti-diarrheals or laxatives to treat symptoms as they arise rather than preventive gut health.