{
  "slug": "all-in-motion-target",
  "name": "All-in-motion-target",
  "description": "All In Motion is a private label brand by Target offering a range of activewear, athletic apparel, and sporting goods for adults and children, focusing on performance, comfort, and style at accessible prices.",
  "url": "https://optimly.ai/brand/all-in-motion-target",
  "websiteUrl": "https://target.com/",
  "logoUrl": "https://logo.clearbit.com/target.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Athletic Apparel",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:01.753Z",
  "verifiedVitals": {
    "website": "https://target.com",
    "category": "Activewear and sporting goods brand",
    "what_it_does": "All in Motion sells activewear, athletic apparel, and sporting goods for the entire family, including men, women, and children. The brand focuses on providing premium activewear that combines comfort, durability, and style, incorporating features like moisture-wicking, odor control, UPF50+ protection, and sustainably sourced materials.",
    "primary_audience": "The primary audience for All in Motion is individuals of all fitness levels and the entire family, including men, women, and kids, who are looking for quality activewear and sporting goods at an affordable price.",
    "core_product": "The core products of All in Motion include a wide range of activewear and sporting goods such as apparel (t-shirts, tanks, shorts, skorts, leggings, sports bras, jackets, swimwear, dresses, pants), shoes, bags and backpacks, accessories, exercise and fitness equipment (like hand weights and yoga mats), water bottles, and sideline and outdoor gear.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "The pricing model is transactional, with individual items available for one-time purchase. Prices for the collection generally range from $3.99 to $69.99, with the majority of products priced under $40."
    },
    "parent_ownership": "Target Corporation"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787463119997
}