{
  "slug": "allstate-identity-protection-infoarmor",
  "name": "Allstate Identity Protection (formerly InfoArmor)",
  "description": "Allstate Identity Protection is a comprehensive identity theft protection service that provides monitoring, alerts, and restoration services to consumers and employees. Formerly known as InfoArmor, the company was acquired by Allstate in 2018 to expand its protection offerings beyond traditional insurance. It focuses on proactive digital footprint monitoring and full-service identity restoration.",
  "url": "https://optimly.ai/brand/allstate-identity-protection-infoarmor",
  "logoUrl": "",
  "baiScore": 82,
  "archetype": "Challenger",
  "category": "Cybersecurity",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "aura",
      "name": "Aura"
    },
    {
      "slug": "idshield",
      "name": "IDShield"
    },
    {
      "slug": "norton-lifelock",
      "name": "Norton Lifelock"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "aura-enterprise-entity",
      "name": "Aura (Enterprise)"
    }
  ],
  "aiAlternatives": [
    {
      "slug": "bank-fraud-alerts",
      "name": "Bank Fraud Alerts"
    },
    {
      "slug": "credit-freezing",
      "name": "Credit Freezing"
    }
  ],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T17:40:13.182+00:00",
  "verifiedVitals": {
    "website": "www.allstateidentityprotection.com",
    "founded": "2007 (as InfoArmor)",
    "headquarters": "Scottsdale, Arizona, USA (Legacy) / Northbrook, Illinois (Allstate)",
    "pricing_model": "Subscription (Monthly/Annual) and Enterprise (Employee Benefits)",
    "core_products": "Identity theft monitoring, credit monitoring, identity restoration services, dark web scanning, financial tool protection.",
    "key_differentiator": "Combines advanced digital monitoring with the financial stability and 24/7 restoration expertise of a global insurance leader.",
    "target_markets": "Individual consumers, families, and HR/Benefit departments for employee perks.",
    "employee_count": "250-500 (estimated for the AIP division)",
    "funding_stage": "Acquired/Public (ALL)",
    "subcategory": "Identity Theft Protection"
  },
  "timestamp": 1776002471152
}