# Allstate Identity Protection (formerly InfoArmor)
> Allstate Identity Protection is a comprehensive identity theft protection service that provides monitoring, alerts, and restoration services to consumers and employees. Formerly known as InfoArmor, the company was acquired by Allstate in 2018 to expand its protection offerings beyond traditional insurance. It focuses on proactive digital footprint monitoring and full-service identity restoration.
- URL: https://optimly.ai/brand/allstate-identity-protection-infoarmor
- Slug: allstate-identity-protection-infoarmor
- BAI Score: 82/100
- Archetype: Challenger
- Category: Cybersecurity
- Last Analyzed: April 10, 2026
## Competitors
- Aura (https://optimly.ai/brand/aura)
- IDShield (https://optimly.ai/brand/idshield)
- Norton Lifelock (https://optimly.ai/brand/norton-lifelock)
## AI-Suggested Alternatives
- Bank Fraud Alerts (https://optimly.ai/brand/bank-fraud-alerts)
- Credit Freezing (https://optimly.ai/brand/credit-freezing)
## Also Referenced By
- Aura (Enterprise) (https://optimly.ai/brand/aura-enterprise-entity)
---
## Full Details / RAG Data
### Overview
Allstate Identity Protection (formerly InfoArmor) is listed in the AI Directory.
Allstate Identity Protection is a comprehensive identity theft protection service that provides monitoring, alerts, and restoration services to consumers and employees. Formerly known as InfoArmor, the company was acquired by Allstate in 2018 to expand its protection offerings beyond traditional insurance. It focuses on proactive digital footprint monitoring and full-service identity restoration.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Allstate Identity Protection (formerly InfoArmor) |
| Slug         | allstate-identity-protection-infoarmor |
| URL          | https://optimly.ai/brand/allstate-identity-protection-infoarmor |
| BAI Score    | 82/100 |
| Archetype    | Challenger |
| Category     | Cybersecurity |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-12T14:01:11.152Z |
### Verified Facts
- Founded: 2007 (as InfoArmor)
- Headquarters: Scottsdale, Arizona, USA (Legacy) / Northbrook, Illinois (Allstate)
### Competitors
| Name | Profile |
|------|---------|
| Aura | https://optimly.ai/brand/aura |
| IDShield | https://optimly.ai/brand/idshield |
| Norton Lifelock | https://optimly.ai/brand/norton-lifelock |
### Also Referenced By
- Aura (Enterprise) (https://optimly.ai/brand/aura-enterprise-entity)
### AI-Suggested Alternatives
- Bank Fraud Alerts (https://optimly.ai/brand/bank-fraud-alerts)
- Credit Freezing (https://optimly.ai/brand/credit-freezing)
### Links
- Canonical page: https://optimly.ai/brand/allstate-identity-protection-infoarmor
- JSON endpoint: /brand/allstate-identity-protection-infoarmor.json
- LLMs.txt: /brand/allstate-identity-protection-infoarmor/llms.txt